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Ev Jordan

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A Better Travel Experience, Courtesy of Big Data

Posted by Ev Jordan on Jun 20, 2013 @ 10:58 AM

In just a short time, “Big Data” went from a marketing buzzword to headline news (and not always for the better, if you’ve been paying attention to the media lately!) It can definitely seem invasive or disturbing for consumers to know that a someone’s collecting information on you, but travel and hospitality companies are doing so in hopes of creating a better travel experience.

Why travel companies collect customer data

big data better travel experience
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Topics: ads, experience, travel, big data

Airline IT Trends Point to Mobile

Posted by Ev Jordan on Apr 08, 2013 @ 01:24 PM

airline IT trends mobile

While senior IT executives at the top 200 airlines worldwide were “cautiously optimistic” about IT investment in a 2012 SITA survey, this much is clear: economic uncertainty and unpredictable jet fuel prices aren’t dampening enthusiasm for upgrading passenger mobile services. In fact, it tops the lists of investments for the second consecutive year, with 60% of airlines planning major investments in mobile passenger services over the next three years. Here’s a look at where those IT dollars will go.

According to SITA’s 2012 Passenger Self-Service survey, 74% of travelers interviewed booked their travel online, but only 3% purchased tickets via mobile devices or social media. Airlines are looking to change that – 70% said that after 2015, mobile will be the second most important sales channel behind the Web. 90% of airlines plan to sell tickets via mobile and 83% will sell ancillary services via mobile. Passengers should be able to purchase ticket modifications and upgrades, preferred boarding access, choice seating, airline lounge access, in-flight amenities and pay baggage fees all via a mobile device by 2015.

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Topics: airlines, tracking, experience, self-service, customer service, ancillary, boarding, mobile, technology, app, check-in, SITA

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