FlightView From the Sky blog

Katherine Wellman

Recent Posts

Airports Emerge as Key Source of Day-of-Travel Information

Posted by Katherine Wellman on Apr 16, 2015 @ 11:40 AM

While many travelers have relied on airports to provide flight information on large digital signs inside the airport for years, this reliance did not extend to mobile technology and native apps when they first appeared in the market.  Instead travelers initially turned to airlines for mobile apps.  This was because airlines had their itinerary and profile information – so it made sense for them to store and display itineraries and provide flight status.  Also, with features like mobile check-in and mobile boarding passes, airlines took the lead over airports on offering native mobile apps for travelers.  Instead, many airports focused on mobile web sites because they could present listings of airport services, restaurants, shopping, and flight arrival and departure boards across multiple mobile platforms without rich interaction with the user. 

Read More

Topics: airport, self-service, mobile, app, travel, day of travel

OTAs & Meta-Search Engines: It's Not Just About Trip Planning...

Posted by Katherine Wellman on Jun 09, 2014 @ 01:59 PM

Given a lack of consumer loyalty, what can OTAs and Meta-Search Engines do to please their audience more and gain their allegiance as well as increase market share? Our latest traveler survey sheds some light.

Read More

Topics: trips, report, flifo, business travel, leisure travel, airlines, tracking, experience, customer service, mobile, tips, itinerary, OTA

Know When to Deliver Your Next Best Offer

Posted by Katherine Wellman on Mar 18, 2014 @ 03:42 PM

An old term has regenerated in the travel industry: 'Next Best Offers'. The Next Best Offer, or NBO, is the most relevant and appealing offer to a customer in the moment, based on the customer’s location, context and personal preferences.  In the past, next best offers were made by travel agents to travelers looking for trusted advice, recommendations and immediate help adjusting plans while on a trip. Today, with more advanced technologies, large data repositories and big data analyses, travel providers can deliver a personalized service to their customers as well as optimize their own revenue stream by automatically sending NBOs that complement an existing or previously purchased service.  However, when is the right moment to present a particular offer so it is most relevant and appealing?  This is the challenge for many travel service providers.  On the day-of-travel, a highly stressful and somewhat unpredictable day, there are key moments when certain offers are particularly appealing to travelers and FlightView knows when they are.  

FlightView knows when a traveler’s flight touches down at its destination and when it arrives at the gate.  Also, we know the exact moment when a traveler's flight is delayed and if there’s a new estimated time of departure.  Finally, when a passenger’s fight is cancelled, FlightView can immediately tell you.  At every one of these moments, there is an ideal NBO(s) to present to the traveler.

Read More

Topics: cancelled, airlines, tracking, experience, customer service, data transparency, marketing, ancillary, mobile, technology, delay, big data

How Connecting Hubs Can Make or Break a Trip

Posted by Katherine Wellman on Dec 23, 2013 @ 10:16 AM

November, 2013, was a difficult travel month if connecting through any of the major hub airports. Weather was the primary culprit, causing, for example, about one in twenty flights to and from Dallas/Ft. Worth to be cancelled.  At many hubs, flights that did operate, arrived late – and the departures left close to on-time, squeezing connection times and causing travelers to scramble. We've defined those compressed connection times as the "Squeeze Factor", which is a good indicator of whether a traveler will miss their connecting flight.  

We’ve put together an infographic showing 'The Squeeze Factor', an indicator of the “best and worst” hub airports to connect through in November, along with rankings of the best and worst on-time arrival airport performers and the top 6 hubs with the most cancellations in November. 

Read More

Topics: report, flifo, business travel, cancelled, leisure travel, experience, airport, data transparency, delay, big data

5 Key Takeaways from The PhoCusWright Travel Innovation Conference

Posted by Katherine Wellman on Dec 03, 2013 @ 01:17 PM

Just before Thanksgiving, we attended The PhoCusWright Conference for travel industry professionals which Travel & Leisure magazine calls the "epicenter of travel technology". We were impressed by the highly informative and thought-provoking presentations - here are a few of our favorite takeaways and glimpses of innovations that could be helping us all travel smarter in the very near future. 

Read More

Topics: trips, ads, PhoCusWright, business travel, booking, leisure travel, experience, self-service, customer service, social media, mobile, technology, travel planning, travel, itinerary, big data, check-in

How Your Colleagues Are Increasing Airport Concession Revenues

Posted by Katherine Wellman on Dec 03, 2013 @ 10:01 AM

Last year terminal concession revenues from retail, food & beverage, and services totaled $1.5 Billion, or over 20% of all non-aeronautical revenue at U.S. airports, according to ACI-NA’s 2013 Airport Concessions Benchmarking Survey. Passenger spend on airport concessions has been slowly inching up each year, but not in-line with the cost and effort airports and airlines are funneling in to terminal retrofitting and redesigns.  So what’s the best bang for your buck when it comes to IT investments that will improve the airport experience? 

Read More

Topics: airlines, tracking, experience, airport, displays, weather, self-service, customer service, data transparency

Which Amenities should Airlines Include in the Price of Airfare?

Posted by Katherine Wellman on Jul 23, 2013 @ 04:06 PM

Airlines vary as to which amenities they include in the price of their plane tickets and which ones they sell separately – with the primary goal of optimizing revenue, and for some, wanting to position themselves as a premium vs. low cost carrier.    But it is an interesting Boarding Passes at the ready optimization problem to determine which amenities to include in the price of the ticket and which to offer as an add-on for an extra cost. 

What amenties will travelers pay extra for?

Read More

Topics: business travel, airlines, brand, marketing, ancillary

Why Ancillary Services Go Hand-In-Hand with Mobile

Posted by Katherine Wellman on Jun 07, 2013 @ 11:23 AM

ancillary services airlines mobile

If you’re like me, you avoid purchasing ancillary services like the plague when you book your airline ticket.  After feeling as though I’ve finally succeeded at finding the lowest fare to my destination, at least for the moment, I have no interest in spending more money on in-flight Wi-Fi, extra bags, early boarding privileges, or a lounge day pass (I’m 5’ 1” so extra legroom is a bit unnecessary for me).   In fact, with so many extra fees associated with booking airline tickets today, I feel great about getting away with 1 fee plus tax!

But how about the day I fly?  I may have gotten up at 4am to make an outbound flight and now it is 7pm and I’m arriving at the airport to catch a 9:30pm flight home.  I’m exhausted and that airline lounge sounds mighty appealing for the next 2 hours.  Or I may have arrived at the gate only to find out the plane is completely full; meanwhile I know I need to bring my bag on the flight so I can quickly deplane and grab a cab to a business meeting.  Paying for early boarding privileges is ideal.

Read More

Topics: airlines, marketing, ancillary, boarding, mobile, wifi

What Google’s Latest Android APIs Mean for Day-of-Travel Apps

Posted by Katherine Wellman on May 16, 2013 @ 11:31 AM

google android api travel apps
Read More

Topics: experience, airport, technology, Google, app

The Purchasing Habits of Today's Mobile Traveler - Infographic

Posted by Katherine Wellman on Apr 29, 2013 @ 11:54 AM

Read More

Topics: business travel, booking, leisure travel, airlines, experience, self-service, customer service, ancillary, mobile, technology, travel planning, app

Subscribe to Blog

Follow FlightView