FlightView From the Sky blog

Katherine Wellman

Recent Posts

OTAs & Meta-Search Engines: It's Not Just About Trip Planning...

Posted by Katherine Wellman on Jun 09, 2014 @ 01:59 PM

Given a lack of consumer loyalty, what can OTAs and Meta-Search Engines do to please their audience more and gain their allegiance as well as increase market share? Our latest traveler survey sheds some light.

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Topics: trips, report, flifo, business travel, leisure travel, airlines, tracking, experience, customer service, mobile, tips, itinerary, OTA

Know When to Deliver Your Next Best Offer

Posted by Katherine Wellman on Mar 18, 2014 @ 03:42 PM

An old term has regenerated in the travel industry: 'Next Best Offers'. The Next Best Offer, or NBO, is the most relevant and appealing offer to a customer in the moment, based on the customer’s location, context and personal preferences.  In the past, next best offers were made by travel agents to travelers looking for trusted advice, recommendations and immediate help adjusting plans while on a trip. Today, with more advanced technologies, large data repositories and big data analyses, travel providers can deliver a personalized service to their customers as well as optimize their own revenue stream by automatically sending NBOs that complement an existing or previously purchased service.  However, when is the right moment to present a particular offer so it is most relevant and appealing?  This is the challenge for many travel service providers.  On the day-of-travel, a highly stressful and somewhat unpredictable day, there are key moments when certain offers are particularly appealing to travelers and FlightView knows when they are.  

FlightView knows when a traveler’s flight touches down at its destination and when it arrives at the gate.  Also, we know the exact moment when a traveler's flight is delayed and if there’s a new estimated time of departure.  Finally, when a passenger’s fight is cancelled, FlightView can immediately tell you.  At every one of these moments, there is an ideal NBO(s) to present to the traveler.

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Topics: cancelled, airlines, tracking, experience, customer service, data transparency, marketing, ancillary, mobile, technology, delay, big data

How Connecting Hubs Can Make or Break a Trip

Posted by Katherine Wellman on Dec 23, 2013 @ 10:16 AM

November, 2013, was a difficult travel month if connecting through any of the major hub airports. Weather was the primary culprit, causing, for example, about one in twenty flights to and from Dallas/Ft. Worth to be cancelled.  At many hubs, flights that did operate, arrived late – and the departures left close to on-time, squeezing connection times and causing travelers to scramble. We've defined those compressed connection times as the "Squeeze Factor", which is a good indicator of whether a traveler will miss their connecting flight.  

We’ve put together an infographic showing 'The Squeeze Factor', an indicator of the “best and worst” hub airports to connect through in November, along with rankings of the best and worst on-time arrival airport performers and the top 6 hubs with the most cancellations in November. 

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Topics: report, flifo, business travel, cancelled, leisure travel, experience, airport, data transparency, delay, big data

5 Key Takeaways from The PhoCusWright Travel Innovation Conference

Posted by Katherine Wellman on Dec 03, 2013 @ 01:17 PM

Just before Thanksgiving, we attended The PhoCusWright Conference for travel industry professionals which Travel & Leisure magazine calls the "epicenter of travel technology". We were impressed by the highly informative and thought-provoking presentations - here are a few of our favorite takeaways and glimpses of innovations that could be helping us all travel smarter in the very near future. 

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Topics: trips, ads, PhoCusWright, business travel, booking, leisure travel, experience, self-service, customer service, social media, mobile, technology, travel planning, travel, itinerary, big data, check-in

How Your Colleagues Are Increasing Airport Concession Revenues

Posted by Katherine Wellman on Dec 03, 2013 @ 10:01 AM

Last year terminal concession revenues from retail, food & beverage, and services totaled $1.5 Billion, or over 20% of all non-aeronautical revenue at U.S. airports, according to ACI-NA’s 2013 Airport Concessions Benchmarking Survey. Passenger spend on airport concessions has been slowly inching up each year, but not in-line with the cost and effort airports and airlines are funneling in to terminal retrofitting and redesigns.  So what’s the best bang for your buck when it comes to IT investments that will improve the airport experience? 

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Topics: airlines, tracking, experience, airport, displays, weather, self-service, customer service, data transparency

Which Amenities should Airlines Include in the Price of Airfare?

Posted by Katherine Wellman on Jul 23, 2013 @ 04:06 PM

Airlines vary as to which amenities they include in the price of their plane tickets and which ones they sell separately – with the primary goal of optimizing revenue, and for some, wanting to position themselves as a premium vs. low cost carrier.    But it is an interesting Boarding Passes at the ready optimization problem to determine which amenities to include in the price of the ticket and which to offer as an add-on for an extra cost. 

What amenties will travelers pay extra for?

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Topics: business travel, airlines, brand, marketing, ancillary

Why Ancillary Services Go Hand-In-Hand with Mobile

Posted by Katherine Wellman on Jun 07, 2013 @ 11:23 AM

ancillary services airlines mobile

If you’re like me, you avoid purchasing ancillary services like the plague when you book your airline ticket.  After feeling as though I’ve finally succeeded at finding the lowest fare to my destination, at least for the moment, I have no interest in spending more money on in-flight Wi-Fi, extra bags, early boarding privileges, or a lounge day pass (I’m 5’ 1” so extra legroom is a bit unnecessary for me).   In fact, with so many extra fees associated with booking airline tickets today, I feel great about getting away with 1 fee plus tax!

But how about the day I fly?  I may have gotten up at 4am to make an outbound flight and now it is 7pm and I’m arriving at the airport to catch a 9:30pm flight home.  I’m exhausted and that airline lounge sounds mighty appealing for the next 2 hours.  Or I may have arrived at the gate only to find out the plane is completely full; meanwhile I know I need to bring my bag on the flight so I can quickly deplane and grab a cab to a business meeting.  Paying for early boarding privileges is ideal.

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Topics: airlines, marketing, ancillary, boarding, mobile, wifi

What Google’s Latest Android APIs Mean for Day-of-Travel Apps

Posted by Katherine Wellman on May 16, 2013 @ 11:31 AM

google android api travel apps
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Topics: experience, airport, technology, Google, app

The Purchasing Habits of Today's Mobile Traveler - Infographic

Posted by Katherine Wellman on Apr 29, 2013 @ 11:54 AM

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Topics: business travel, booking, leisure travel, airlines, experience, self-service, customer service, ancillary, mobile, technology, travel planning, app

Tablets: The Travel Companions Used for Search but Less for Purchase

Posted by Katherine Wellman on Apr 25, 2013 @ 12:16 PM

tablet travel companion

More and more travelers carry tablets on their flights – some using them to accomplish work on the plane while others using them for entertainment or leisure browsing.  Tablets are much friendlier devices to manage while sitting in a “compact” airplane seat than laptops.  They are smaller and lighter and therefore more comfortable to hold in your lap.  Even if you place your tablet on the seatback table, it is less awkward to move around when your neighbor wants to pass in front of you on her way to the restroom.  Tablets are becoming so popular that a few airlines, such as Virgin Australia, have started to rent them to passengers as they board the plane while others, like Delta, deliver mobile in-flight portals for passengers to view on their tablets.

In addition to becoming popular travel companions, tablets are often used when searching for travel-related services – in some cases during the travel itself.  In a recent FlightView survey, where responses from over 3,000 travelers were tallied, 69% reported owning and using a tablet to search for travel services.  Of these folks, 62% had searched for flights, 45% had searched for hotels, and 26% had searched for ground transportation, all over the past 12 months.  While almost 70% of people surveyed searched for flights, just under 50% actually purchased flight tickets on their tablets (49%).  Why don’t they follow through with the booking?  While in the past some folks might have said they were concerned about the security of mobile devices or that their transaction would get lost in-process, this is not the case today.  The top two reasons for not purchasing their tickets on their tablets were the difficulty of entering all the required information on a smaller device (16%) and that people prefer using a laptop or desktop to make their final flight purchases (57%).

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Topics: business travel, booking, leisure travel, experience, self-service, mobile, technology, travel planning

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