FlightView From the Sky blog

Why Ancillary Services Go Hand-In-Hand with Mobile

Posted by Katherine Wellman on Jun 07, 2013 @ 11:23 AM

ancillary services airlines mobile

If you’re like me, you avoid purchasing ancillary services like the plague when you book your airline ticket.  After feeling as though I’ve finally succeeded at finding the lowest fare to my destination, at least for the moment, I have no interest in spending more money on in-flight Wi-Fi, extra bags, early boarding privileges, or a lounge day pass (I’m 5’ 1” so extra legroom is a bit unnecessary for me).   In fact, with so many extra fees associated with booking airline tickets today, I feel great about getting away with 1 fee plus tax!

But how about the day I fly?  I may have gotten up at 4am to make an outbound flight and now it is 7pm and I’m arriving at the airport to catch a 9:30pm flight home.  I’m exhausted and that airline lounge sounds mighty appealing for the next 2 hours.  Or I may have arrived at the gate only to find out the plane is completely full; meanwhile I know I need to bring my bag on the flight so I can quickly deplane and grab a cab to a business meeting.  Paying for early boarding privileges is ideal.

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Topics: airlines, marketing, ancillary, boarding, mobile, wifi

Transforming Airport Customers into Brand Ambassadors

Posted by Josh King on Jun 07, 2013 @ 11:13 AM

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Topics: airport, brand, marketing, social media

Where's My Plane?

Posted by Scott Kahan on Jun 06, 2013 @ 11:29 AM

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Topics: business travel, cancelled, airlines, tracking, airport, displays, weather, customer service, flight, technology, delay, travel planning

What Google’s Latest Android APIs Mean for Day-of-Travel Apps

Posted by Katherine Wellman on May 16, 2013 @ 11:31 AM

google android api travel apps
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Topics: experience, airport, technology, Google, app

Top 3 Tips for Summer Travel

Posted by Mike Benjamin on May 15, 2013 @ 11:37 AM

summer travel tips

Increases in thunderstorms, travelers and ticket prices mark the beginning of the summer travel season, which is only a few weeks away. Airlines for America is predicting packed flights for the July to August stretch due to a record number of people traveling internationally and a brighter economic outlook. Add in unpredictable and sometimes dangerous summer storms, and you’ve got a recipe for stressful travel. While there’s not much we can do about the ticket prices, we have a few tips to help you have a better travel experience this summer.

Summer Travel Tip #1

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Topics: cancelled, leisure travel, airlines, tracking, airport, weather, self-service, technology, delay, travel planning, app, travel, tips

In-Flight Wi-Fi, When and How Do You Buy?

Posted by Amanda Rogers on May 14, 2013 @ 11:47 AM

in flight wifi Do you Wi-Fi when you fly? On a flight from D.C. to Boston last weekend with our antsy toddler, I seriously considered coughing up the cash for in-flight internet service even though we’d only be in the air a short time. But the weird thing is, it didn’t cross my mind to purchase Wi-Fi until the flight attendant made the announcement that it was available. It seems I was on the same page as many of our respondents in a recent FlightView traveler survey where 71% of travelers hadn’t purchased add-on services like Wi-Fi via an airline’s mobile website or app, but almost 60% would consider it if a notification was pushed to their device before boarding.

In-flight wi-fi options

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Topics: airlines, ancillary, mobile, wifi, technology, app

The Importance of Good Flight Status Info for Codeshare Flights

Posted by Mike Benjamin on May 03, 2013 @ 11:48 AM

codeshare flight status
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Topics: booking, airlines, tracking, self-service, customer service, marketing, mobile, flight, app, codesharing

The Purchasing Habits of Today's Mobile Traveler - Infographic

Posted by Katherine Wellman on Apr 29, 2013 @ 11:54 AM

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Topics: business travel, booking, leisure travel, airlines, experience, self-service, customer service, ancillary, mobile, technology, travel planning, app

Tablets: The Travel Companions Used for Search but Less for Purchase

Posted by Katherine Wellman on Apr 25, 2013 @ 12:16 PM

tablet travel companion

More and more travelers carry tablets on their flights – some using them to accomplish work on the plane while others using them for entertainment or leisure browsing.  Tablets are much friendlier devices to manage while sitting in a “compact” airplane seat than laptops.  They are smaller and lighter and therefore more comfortable to hold in your lap.  Even if you place your tablet on the seatback table, it is less awkward to move around when your neighbor wants to pass in front of you on her way to the restroom.  Tablets are becoming so popular that a few airlines, such as Virgin Australia, have started to rent them to passengers as they board the plane while others, like Delta, deliver mobile in-flight portals for passengers to view on their tablets.

In addition to becoming popular travel companions, tablets are often used when searching for travel-related services – in some cases during the travel itself.  In a recent FlightView survey, where responses from over 3,000 travelers were tallied, 69% reported owning and using a tablet to search for travel services.  Of these folks, 62% had searched for flights, 45% had searched for hotels, and 26% had searched for ground transportation, all over the past 12 months.  While almost 70% of people surveyed searched for flights, just under 50% actually purchased flight tickets on their tablets (49%).  Why don’t they follow through with the booking?  While in the past some folks might have said they were concerned about the security of mobile devices or that their transaction would get lost in-process, this is not the case today.  The top two reasons for not purchasing their tickets on their tablets were the difficulty of entering all the required information on a smaller device (16%) and that people prefer using a laptop or desktop to make their final flight purchases (57%).

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Topics: business travel, booking, leisure travel, experience, self-service, mobile, technology, travel planning

When Airport Self-Service Goes Wrong

Posted by Mike Benjamin on Apr 24, 2013 @ 12:19 PM

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Topics: business travel, airlines, experience, airport, self-service, customer service, boarding, mobile, flight, technology, delay, app

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