Some answers may really surprise you!
This summer, we surveyed 2,300 mobile travelers who told us what changes or additional services they want – and would even pay a premium for – to improve their travel experience.
Cliches be damned, it really is all about the customer. And the airline. And the airport too. Just ask IATA. Or SITA. Or anyone doing business in the air tranpsort industry. While air travel has never been more à la carte for those selling and those buying--services on-demand seems both lean and efficient, yes?--the business of the business is still three-pronged:
Twice a year we ask our millions of flight tracking app users what matters to them when they travel, especially when it comes to technology. Increasingly, the Air Transportation Industry – airports, airlines and the businesses that support them – depends on connected information technology to provide transparency and clarity and serve travelers better.
Basically travelers want to know, more than anything else, whether their flights are on time. And they look to airports to provide accurate flight status and other important travel information.
But many airports drop the ball – or strike out – when it comes to taking advantage of flight information to improve the travel experience.
Our latest report identifies 5 things that many airports are missing when it comes to aggregating, displaying or communicating important current travel information. Download our report: “Grounded by Data: 5 Costly Flight Information Mistakes Airports Make Every Day”
While many travelers have relied on airports to provide flight information on large digital signs inside the airport for years, this reliance did not extend to mobile technology and native apps when they first appeared in the market. Instead travelers initially turned to airlines for mobile apps. This was because airlines had their itinerary and profile information – so it made sense for them to store and display itineraries and provide flight status. Also, with features like mobile check-in and mobile boarding passes, airlines took the lead over airports on offering native mobile apps for travelers. Instead, many airports focused on mobile web sites because they could present listings of airport services, restaurants, shopping, and flight arrival and departure boards across multiple mobile platforms without rich interaction with the user.
As we turn the page on 2014 and enter the heart of the North American winter, valid and accurate weather content is high on our clients' "radar" so to speak. Not only are airports, airlines and charter operators affected by bad weather, but ground transportation, cruise lines and travel companies can also be severly disprupted. Through FlightView's Dispatch offering, a PC-based aircraft simulation display our clients better manage their flights by staying updated with current weather, high traffic areas and irregular operations.
Today FlightView released the results of its traveler survey understanding changing technology for air travelers and how airports are stepping up to improve the customer experience using mobile and other technologies. Below is the text of the release issued this morning:
BOSTON--(BUSINESS WIRE)--Travelers expect airports to more effectively leverage the data they collect to enhance the airport experience, according to a FlightView survey of 2,104 travelers. In fact, 93 percent of travelers said they want airports to automatically push alerts to them regarding important day-of-travel information during their trips. Specifically, of the travelers FlightView surveyed:
Airports are necessary waypoints for all air travel, and most travelers try to spend as little time as possible at them. But information about airports – and departing and arriving flights – is essential for getting to, from or through them. Virtually all commercial airports in North America maintain websites to inform their customers, and a few have even built mobile applications to run on one or maybe two mobile platforms. That’s helpful to travelers who happen to be lugging their laptop – and can find power and airport wi-fi and the time to summon both – as well as those who are carrying a device that can (or already did) download the airport’s mobile app. But what’s a traveler to do if she doesn’t have her laptop or that airport’s phone or tablet app?
Savvy airports are turning to responsive web design to ensure their critical current information is easily accessible and legible to any traveler carrying any device such as a smart phone, tablet, or laptop.
At Tampa International Airport these days everywhere you look you can see what’s going on in the sky over central Florida – and all over the country – without even having to look out the window. During the past year TPA has partnered with Com-Net to install several FlightView display content products throughout the terminal, from the counter, along concourses, to the gate areas, and baggage claim.
As one of the busiest airports in the U.S., how does SFO's IT department keep its travelers, operations team, and staff updated on the latest flight information efficiently?