FlightView From the Sky blog

Know When to Deliver Your Next Best Offer

Posted by Katherine Wellman on Mar 18, 2014 @ 03:42 PM

An old term has regenerated in the travel industry: 'Next Best Offers'. The Next Best Offer, or NBO, is the most relevant and appealing offer to a customer in the moment, based on the customer’s location, context and personal preferences.  In the past, next best offers were made by travel agents to travelers looking for trusted advice, recommendations and immediate help adjusting plans while on a trip. Today, with more advanced technologies, large data repositories and big data analyses, travel providers can deliver a personalized service to their customers as well as optimize their own revenue stream by automatically sending NBOs that complement an existing or previously purchased service.  However, when is the right moment to present a particular offer so it is most relevant and appealing?  This is the challenge for many travel service providers.  On the day-of-travel, a highly stressful and somewhat unpredictable day, there are key moments when certain offers are particularly appealing to travelers and FlightView knows when they are.  

FlightView knows when a traveler’s flight touches down at its destination and when it arrives at the gate.  Also, we know the exact moment when a traveler's flight is delayed and if there’s a new estimated time of departure.  Finally, when a passenger’s fight is cancelled, FlightView can immediately tell you.  At every one of these moments, there is an ideal NBO(s) to present to the traveler.

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Topics: cancelled, airlines, tracking, experience, customer service, data transparency, marketing, ancillary, mobile, technology, delay, big data

The Polar Vortex and You: How Badly Were You Affected by Flight Delays and Cancellations?

Posted by Bart Littlefield on Jan 17, 2014 @ 11:10 AM

Snow, windstorms and arctic temperatures attributed to the Polar Vortex wreaked havoc on air travel during the first 10 days of 2014.  Airports from Maine to the Dakotas were whammied by the cold and snow.  Airlines with large operations at airports in the northeast and midwest were whipped so badly it seemed as if they simply gave up for a few days there.

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Topics: flifo, cancelled, airlines, airport, weather, delay, big data, on time

How Connecting Hubs Can Make or Break a Trip

Posted by Katherine Wellman on Dec 23, 2013 @ 10:16 AM

November, 2013, was a difficult travel month if connecting through any of the major hub airports. Weather was the primary culprit, causing, for example, about one in twenty flights to and from Dallas/Ft. Worth to be cancelled.  At many hubs, flights that did operate, arrived late – and the departures left close to on-time, squeezing connection times and causing travelers to scramble. We've defined those compressed connection times as the "Squeeze Factor", which is a good indicator of whether a traveler will miss their connecting flight.  

We’ve put together an infographic showing 'The Squeeze Factor', an indicator of the “best and worst” hub airports to connect through in November, along with rankings of the best and worst on-time arrival airport performers and the top 6 hubs with the most cancellations in November. 

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Topics: report, flifo, business travel, cancelled, leisure travel, experience, airport, data transparency, delay, big data

5 Key Takeaways from The PhoCusWright Travel Innovation Conference

Posted by Katherine Wellman on Dec 03, 2013 @ 01:17 PM

Just before Thanksgiving, we attended The PhoCusWright Conference for travel industry professionals which Travel & Leisure magazine calls the "epicenter of travel technology". We were impressed by the highly informative and thought-provoking presentations - here are a few of our favorite takeaways and glimpses of innovations that could be helping us all travel smarter in the very near future. 

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Topics: trips, ads, PhoCusWright, business travel, booking, leisure travel, experience, self-service, customer service, social media, mobile, technology, travel planning, travel, itinerary, big data, check-in

A Better Travel Experience, Courtesy of Big Data

Posted by Ev Jordan on Jun 20, 2013 @ 10:58 AM

In just a short time, “Big Data” went from a marketing buzzword to headline news (and not always for the better, if you’ve been paying attention to the media lately!) It can definitely seem invasive or disturbing for consumers to know that a someone’s collecting information on you, but travel and hospitality companies are doing so in hopes of creating a better travel experience.

Why travel companies collect customer data

big data better travel experience
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Topics: ads, experience, travel, big data

Planning Travel Ahead or Planning En-Route?

Posted by Katherine Wellman on Mar 26, 2013 @ 03:59 PM

Vacation Planning

In the past, people planned and booked key services – flights, hotels, car rental, limousine services – required for their trip days ahead of time and then during the trip, they looked up local activities, events and tours in guide books and went to the kiosk or event desk to learn more as well as purchase tickets.  So the big picture planning and booking was done ahead of time, at the point of ‘inspiration’ for the trip, via online search and booking or working with a travel agent.  Then the day-to-day activities were determined and purchased while en-route after the traveler arrived at his destination and could walk up to the kiosk, learn more and make a purchase. This process was accepted and followed by most travelers, not necessarily because it was their natural inclination, but because it wasn’t feasible to do anything different.

Today, new mobile and big data technologies have broken the constraints of the past.  Mobile solutions are enabling travelers to make reservations for key destination services, such as hotel rooms via HotelsTonight or booking.com or arrange car services with Uber, during their trips.  Meanwhile, these technologies are also enabling travelers to view and book local destination activities and tours, for example with Viator, prior to walking up to the kiosk, while sitting at home or on-the-go.  People can search and scan listings of small, family-operated local services on their mobile devices – view photos, read ratings and reviews, check out menus and other details, and make purchases.  So now travelers have the ultimate in flexibility – booking any part of their trip, from their hotel room to the 1 hour factory tour they wander through one afternoon, while sitting on their couch prior to packing or while ordering a coffee from a local barista after arriving.

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Topics: booking, leisure travel, mobile, travel planning, app, itinerary, big data

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