FlightView From the Sky blog

Which Amenities should Airlines Include in the Price of Airfare?

Posted by Katherine Wellman on Jul 23, 2013 @ 04:06 PM

Airlines vary as to which amenities they include in the price of their plane tickets and which ones they sell separately – with the primary goal of optimizing revenue, and for some, wanting to position themselves as a premium vs. low cost carrier.    But it is an interesting Boarding Passes at the ready optimization problem to determine which amenities to include in the price of the ticket and which to offer as an add-on for an extra cost. 

What amenties will travelers pay extra for?

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Topics: business travel, airlines, brand, marketing, ancillary

Transforming Airport Customers into Brand Ambassadors

Posted by Josh King on Jun 07, 2013 @ 11:13 AM

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Topics: airport, brand, marketing, social media

Airline Apps – Room for Improvement?

Posted by Amanda Rogers on Apr 22, 2013 @ 12:46 PM

airline app

When you travel, do you download the airline’s own app, or do you use a variety of different websites and flight tracking apps to get the information you need, like flight information or airport maps? Airline apps do offer some benefits, especially in the pre-boarding stage of a trip like check-in reminders via push notifications, the ability to choose or change your seat, monitoring of stand-by status and flight delay or cancellation notifications. So if airline apps have the ability to provide all this information, why do 25% of the 3,000 travelers who responded to a recent FlightView survey “never” use the airline’s app, and 45% only “sometimes”?

An important aspect when traveling is speed, and one advantage for the airline apps is faster check-in via their apps versus their mobile websites since the apps can save your profile information. But speed can also be a strike against them, since 48% of the travelers FlightView surveyed complained about the poor usability of some airline apps, namely, not being able to find what they’re looking for quickly. Other areas of dissatisfaction were data inaccuracies (an issue for 29% of those surveyed) and lack of desired functionality (an issue for 23% of those surveyed).

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Topics: airlines, tracking, experience, self-service, brand, marketing, mobile, technology, app

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