FlightView From the Sky blog

Know When to Deliver Your Next Best Offer

Posted by Katherine Wellman on Mar 18, 2014 @ 03:42 PM

An old term has regenerated in the travel industry: 'Next Best Offers'. The Next Best Offer, or NBO, is the most relevant and appealing offer to a customer in the moment, based on the customer’s location, context and personal preferences.  In the past, next best offers were made by travel agents to travelers looking for trusted advice, recommendations and immediate help adjusting plans while on a trip. Today, with more advanced technologies, large data repositories and big data analyses, travel providers can deliver a personalized service to their customers as well as optimize their own revenue stream by automatically sending NBOs that complement an existing or previously purchased service.  However, when is the right moment to present a particular offer so it is most relevant and appealing?  This is the challenge for many travel service providers.  On the day-of-travel, a highly stressful and somewhat unpredictable day, there are key moments when certain offers are particularly appealing to travelers and FlightView knows when they are.  

FlightView knows when a traveler’s flight touches down at its destination and when it arrives at the gate.  Also, we know the exact moment when a traveler's flight is delayed and if there’s a new estimated time of departure.  Finally, when a passenger’s fight is cancelled, FlightView can immediately tell you.  At every one of these moments, there is an ideal NBO(s) to present to the traveler.

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Topics: cancelled, airlines, tracking, experience, customer service, data transparency, marketing, ancillary, mobile, technology, delay, big data

Which Amenities should Airlines Include in the Price of Airfare?

Posted by Katherine Wellman on Jul 23, 2013 @ 04:06 PM

Airlines vary as to which amenities they include in the price of their plane tickets and which ones they sell separately – with the primary goal of optimizing revenue, and for some, wanting to position themselves as a premium vs. low cost carrier.    But it is an interesting Boarding Passes at the ready optimization problem to determine which amenities to include in the price of the ticket and which to offer as an add-on for an extra cost. 

What amenties will travelers pay extra for?

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Topics: business travel, airlines, brand, marketing, ancillary

Why Ancillary Services Go Hand-In-Hand with Mobile

Posted by Katherine Wellman on Jun 07, 2013 @ 11:23 AM

ancillary services airlines mobile

If you’re like me, you avoid purchasing ancillary services like the plague when you book your airline ticket.  After feeling as though I’ve finally succeeded at finding the lowest fare to my destination, at least for the moment, I have no interest in spending more money on in-flight Wi-Fi, extra bags, early boarding privileges, or a lounge day pass (I’m 5’ 1” so extra legroom is a bit unnecessary for me).   In fact, with so many extra fees associated with booking airline tickets today, I feel great about getting away with 1 fee plus tax!

But how about the day I fly?  I may have gotten up at 4am to make an outbound flight and now it is 7pm and I’m arriving at the airport to catch a 9:30pm flight home.  I’m exhausted and that airline lounge sounds mighty appealing for the next 2 hours.  Or I may have arrived at the gate only to find out the plane is completely full; meanwhile I know I need to bring my bag on the flight so I can quickly deplane and grab a cab to a business meeting.  Paying for early boarding privileges is ideal.

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Topics: airlines, marketing, ancillary, boarding, mobile, wifi

Transforming Airport Customers into Brand Ambassadors

Posted by Josh King on Jun 07, 2013 @ 11:13 AM

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Topics: airport, brand, marketing, social media

The Importance of Good Flight Status Info for Codeshare Flights

Posted by Mike Benjamin on May 03, 2013 @ 11:48 AM

codeshare flight status
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Topics: booking, airlines, tracking, self-service, customer service, marketing, mobile, flight, app, codesharing

Airline Apps – Room for Improvement?

Posted by Amanda Rogers on Apr 22, 2013 @ 12:46 PM

airline app

When you travel, do you download the airline’s own app, or do you use a variety of different websites and flight tracking apps to get the information you need, like flight information or airport maps? Airline apps do offer some benefits, especially in the pre-boarding stage of a trip like check-in reminders via push notifications, the ability to choose or change your seat, monitoring of stand-by status and flight delay or cancellation notifications. So if airline apps have the ability to provide all this information, why do 25% of the 3,000 travelers who responded to a recent FlightView survey “never” use the airline’s app, and 45% only “sometimes”?

An important aspect when traveling is speed, and one advantage for the airline apps is faster check-in via their apps versus their mobile websites since the apps can save your profile information. But speed can also be a strike against them, since 48% of the travelers FlightView surveyed complained about the poor usability of some airline apps, namely, not being able to find what they’re looking for quickly. Other areas of dissatisfaction were data inaccuracies (an issue for 29% of those surveyed) and lack of desired functionality (an issue for 23% of those surveyed).

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Topics: airlines, tracking, experience, self-service, brand, marketing, mobile, technology, app

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