An old term has regenerated in the travel industry: 'Next Best Offers'. The Next Best Offer, or NBO, is the most relevant and appealing offer to a customer in the moment, based on the customer’s location, context and personal preferences. In the past, next best offers were made by travel agents to travelers looking for trusted advice, recommendations and immediate help adjusting plans while on a trip. Today, with more advanced technologies, large data repositories and big data analyses, travel providers can deliver a personalized service to their customers as well as optimize their own revenue stream by automatically sending NBOs that complement an existing or previously purchased service. However, when is the right moment to present a particular offer so it is most relevant and appealing? This is the challenge for many travel service providers. On the day-of-travel, a highly stressful and somewhat unpredictable day, there are key moments when certain offers are particularly appealing to travelers and FlightView knows when they are.
FlightView knows when a traveler’s flight touches down at its destination and when it arrives at the gate. Also, we know the exact moment when a traveler's flight is delayed and if there’s a new estimated time of departure. Finally, when a passenger’s fight is cancelled, FlightView can immediately tell you. At every one of these moments, there is an ideal NBO(s) to present to the traveler.