FlightView From the Sky blog

Airline IT Trends Point to Mobile

Posted by Ev Jordan on Apr 08, 2013 @ 01:24 PM

airline IT trends mobile

While senior IT executives at the top 200 airlines worldwide were “cautiously optimistic” about IT investment in a 2012 SITA survey, this much is clear: economic uncertainty and unpredictable jet fuel prices aren’t dampening enthusiasm for upgrading passenger mobile services. In fact, it tops the lists of investments for the second consecutive year, with 60% of airlines planning major investments in mobile passenger services over the next three years. Here’s a look at where those IT dollars will go.

According to SITA’s 2012 Passenger Self-Service survey, 74% of travelers interviewed booked their travel online, but only 3% purchased tickets via mobile devices or social media. Airlines are looking to change that – 70% said that after 2015, mobile will be the second most important sales channel behind the Web. 90% of airlines plan to sell tickets via mobile and 83% will sell ancillary services via mobile. Passengers should be able to purchase ticket modifications and upgrades, preferred boarding access, choice seating, airline lounge access, in-flight amenities and pay baggage fees all via a mobile device by 2015.

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Topics: airlines, tracking, experience, self-service, customer service, ancillary, boarding, mobile, technology, app, check-in, SITA

All Mobile Devices Not Created Equal When Booking Travel?

Posted by Amanda Rogers on Apr 08, 2013 @ 01:07 PM

booking travel on mobile device

Earlier this week I needed to book some flights for an upcoming trip to Boston. Problem is, our computer is at the repair shop being coerced to display something other than the blue screen of death. Not a big deal, we’ve got some mobile devices I can use to search flight options and purchase tickets. Without a second thought, I reflexively reached for the iPad instead of my smartphone to handle the task although I’ve got some online travel agencies’ apps on my phone. I didn’t think much of it until I came across an interesting article on Tnooz suggesting that when it comes to online travel booking, all mobile is not considered equal.

Mobile travel booking consumer behavior

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Topics: booking, mobile, technology, travel, tips

Planning Travel Ahead or Planning En-Route?

Posted by Katherine Wellman on Mar 26, 2013 @ 03:59 PM

Vacation Planning

In the past, people planned and booked key services – flights, hotels, car rental, limousine services – required for their trip days ahead of time and then during the trip, they looked up local activities, events and tours in guide books and went to the kiosk or event desk to learn more as well as purchase tickets.  So the big picture planning and booking was done ahead of time, at the point of ‘inspiration’ for the trip, via online search and booking or working with a travel agent.  Then the day-to-day activities were determined and purchased while en-route after the traveler arrived at his destination and could walk up to the kiosk, learn more and make a purchase. This process was accepted and followed by most travelers, not necessarily because it was their natural inclination, but because it wasn’t feasible to do anything different.

Today, new mobile and big data technologies have broken the constraints of the past.  Mobile solutions are enabling travelers to make reservations for key destination services, such as hotel rooms via HotelsTonight or booking.com or arrange car services with Uber, during their trips.  Meanwhile, these technologies are also enabling travelers to view and book local destination activities and tours, for example with Viator, prior to walking up to the kiosk, while sitting at home or on-the-go.  People can search and scan listings of small, family-operated local services on their mobile devices – view photos, read ratings and reviews, check out menus and other details, and make purchases.  So now travelers have the ultimate in flexibility – booking any part of their trip, from their hotel room to the 1 hour factory tour they wander through one afternoon, while sitting on their couch prior to packing or while ordering a coffee from a local barista after arriving.

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Topics: booking, leisure travel, mobile, travel planning, app, itinerary, big data

Google Glasses Transforming the Travel Experience

Posted by Josh King on Mar 24, 2013 @ 04:10 PM

Google recently started a contest awarding the winner with a pair of their Google Glasses. In order to win, contestants submit 50 words to explain how they would use the glasses. With these revolutionary glasses, you can access everything from the type of plant you’re staring at to the menus and Yelp reviews of every restaurant in site as you walk down the street. With an imagination, the possibilities seem to be endless with the Google Glasses, and this creativity is exactly Google was trying to tap into with their recent contest.

But how could these glasses revolutionize the stress-filled traveling experience? JetBlue entered the contest and took a stab addressing this age-old question of how the airport experience can be improved. JetBlue surmised that these glasses will allow the traveler to be better-informed by having access to all sorts of travel-related information right in front of their face, literally.

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Topics: experience, airport, mobile, technology, Google, travel, Google Glass

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